The story behind the work
Matthew MacSharon.
A Toronto-based carpenter, designer, inventor, technologist and fabricator. His background, work and the ideas behind TAGII.

Early connections.
At thirteen, Matthew was broadcasting an online radio station from his bedroom in Toronto, bringing people together around games and conversation.
Building and making.
Matthew has spent 28 years building and turning ideas into businesses. His work has taken him through construction, design, invention and technology, working with physical materials as well as software.
His portfolio includes carpentry and millwork, metal fabrication, contracting, drawings and design, automation, composites, art and photography.
Explore the workTAGII’s origins.
In 1999, Matthew’s early idea for TAGII used physical swipe cards to connect people. The tools have changed, but bringing people together has stayed at the centre.
Current work.
Matthew is developing TAGII, a connected ecosystem that includes a personal AI assistant. The assistant is being developed to remember conversations and connections, help with calls, tasks and appointments, and leave more room for family, friends, interests and ambitions.
His Individual Agent Standard is a separate research proposal about authority and accountability when AI acts in public spaces.
Explore TAGIIIn person.
Based in Toronto, Matthew offers personal coaching and in-person conversations alongside his hands-on work. His personal approach is part of the TAGII brand. Technical education, business projects and company events have their own home at TAGII Canada.
Explore personal coaching